What is search engine optimization?

Search engine optimization

SEO is known as Search Engine Optimization, It is one of the most important & biggest modules in digital marketing. SEO is a tool that helps you to increase your website traffic mainly by doing different types of exercises. It is a powerful technique that lets you rank on a google search page if you do it in the right way. Then, the result of the SEO is more traffic on the site & increased sales & conversion.

It is a free technique or tool but takes many practices & smart work. SEO contains many elements for a better search ranking which are as follow:-

  1. Keyword research
  2. Content Optimization
  3. Technical Optimization
  4. Backlinks

How does Search engine optimization works?

SEO is a tool that helps you to rank on the top of the Google search engine result page. Now, you think about how this process works? Let’s discuss here how SEO work so this is more understandable for you.

Google & other search engine uses bots to crawl your website pages & shows the best or most accurate & easy one to their users.

Let’s understand this in more detail, Google sent bots from its side to our website then the bots read & check all the data & information on your website.

What bots can check on your web page:-

  1. Check your data if it is copied or not
  2. Check the spelling mistakes & grammer
  3. It can check the redability score of your content
  4. Analyze your page loading speed
  5. Analyze your tech setup

Types of Search Engine Optimization

There are two types of SEO that can help you in ranking your website. You must have to follow both SEO tips & tricks to rank on the Google search engine result page.

On-page Optimization

On-page optimization means working on your own website to rank your website. Let’s make this more understandable for your convenience. On-page SEO means to get your website easier to understand & read your content. It also means running your website faster. You need to create content or web pages whose readability & SEO score is good. Optimizing your content creates a friendly URL. Setting up Meta titles & descriptions, Page speed, focus keyphrase, & analyzing your website internally. On-page optimization means working in the website backend & optimizing your website so that content is easier to understand by others. It could be technical (mobile-friendly setup, permalinks, crawling) or non-technical (Grammer, paragraph length, headings).

Off-page Optimization

Off-page optimization is working on another website to rank your website. Let’s make this easier. Creating backlinks for your website is the most important thing for off-page search engine optimization. Off-page Optimization means setting up more preferable backlinks for your website or content to reach the maximum traffic. Creating backlinks is an easy & fast process but creating a quality follow-up backlink is not that much easier.

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